Top 30 Naming Agencies
June 2023Looking for a top naming agency?
Your business trades on its name – it needs to create an impression that is both familiar and memorable and makes customers want to learn more. Choosing the best partner for your business is incredibly challenging.
That's why we've created this list of the best naming companies for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business.
List of the Best Naming Companies
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1
- $10,000+
- 2 - 9 employees
- New York, NY
River + Wolf is a naming agency based in New York, N.Y. with clients around the world. Its team of 6 or more provides all services relevant to brand naming, from strategic positioning and name development to brand linguistic checks, trademark screening, and design.
Clients
- Maison Ferrand
- Philips
- Calvin Klein
- CapGemini
Industries
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River + Wolf helped a software consulting firm develop a new company name. The team facilitated a process that involved information gathering and discovery exercises until they came up with a suitable name.
"It was impressive how much the team truly knew about naming and how they incorporated that into the process."
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2
- $25,000+
- 10 - 49 employees
- Oakland, CA
Catchword is a trusted leader in naming and branding that’s been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area, New York, and Denver, Catchword helps clients express who, what, and why they are. Industry-leading brands such as TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW turn to Catchword for creativity and strategic insight delivered with expert guidance.
Clients
- Aetna
- Allergan
- Amazon
- Corning
Industries
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Catchword provides ongoing creative services to one of the world’s largest professional services networks, including product and service naming, naming strategy, and copywriting for the US, European, and other regional groups.
“What keeps us coming back to Catchword is the ease of working with them. … I wish I could have somebody at Catchword on call at all times.” – Brand Manager, PwC
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3
- $10,000+
- 2 - 9 employees
- Berkeley, CA
Zinzin is a naming agency located in Berkeley, Calif. It was founded in 2011 and has fewer than 5 employees.
Clients
- Clutch
- 3M
- ABC
- Alcatel
Industries
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Zinzin helped an HVAC solutions manufacturing company come up with their name. The project included a brand assessment and a thorough questionnaire that the client had to fill out.
“Overall, Zinzin was great to work with — they’re specialists in naming.”
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4
- $25,000+
- 2 - 9 employees
- New York City, NY
Tanj is a naming agency headquartered in New York, N.Y. It was founded in 2009 and has about 5 employees. The agency focuses on clients that are enterprises, mid-sized, and small businesses.
Clients
- Agilent
- Alibaba
- Ally
- Capital One
Industries
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Tanj provided branding services for an accounting firm. They helped the client rename their firm. The team interviewed the client and analyzed their competition prior to proposing new names.
"We were impressed with the simplicity and clarity of their process."
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5
- $10,000+
- 2 - 9 employees
- Austin, TX
NameStormers is a brand naming agency that was founded in 1985 and based in Austin, Texas with team members extending to Los Angeles and Boston. Their 11+ employees deliver company and product name services to include name ideation, preliminary trademark screening, linguistic and cultural screening, domain status checks, naming architecture and strategy, and name testing.
Clients
- 7-Eleven (Brazilian Bold)
- Aetna (Practice iQ)
- Affinia (The Liaison Hotel in DC)
- AICPA (Privacy Check)
Industries
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NameStormers developed a new brand name for a CPG consulting company. They initially conducted consumer research before coming up with brand name options along with their trademark implications.
"NameStormers approached the project very professionally and was able to navigate the many opinions."
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6
- $10,000+
- 2 - 9 employees
- Denver, CO
Wonsupona is a naming agency headquartered in San Francisco, Calif., with another location in Durham, N.C. It was founded in 2012 and has a team of fewer than 5. In addition to naming services, Wonsupona provides branding and content marketing services.
Clients
- Adobe
- Canyon Ranch Health Resorts
- Course Hero
- ECOS
Industries
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Wonsupona is tasked with developing a senior living marketplace's brand positioning and narrative. The vendor broke down their project into several deliverables before beginning the project.
"Our brand narrative has become 10 times better than it was and has been widely adopted internally!"
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7
- $50,000+
- 2 - 9 employees
- New York, NY
WANT Branding is a strategic agency with offices in New York City, Miami, FL, and Denver, CO. Since 1999, the firm and its team of about 4-10 employees has specialized in all things branding and advertising.
Industries
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A staffing provider hired WANT for a comprehensive rebrand of their company. The team also created a corporate video to debut the client's corporate retreat and created a brand name for a future project.
"It was a very successful and fruitful partnership, and we'll continue to work together."
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8
- $10,000+
- 2 - 9 employees
- Brevard, NC
Tungsten Branding is a global naming firm based in Brevard, N.C. that serves clients worldwide. They specialize in company naming, rebranding and repositioning services. Their client base ranges from multinational organizations to mid-market companies, representing financial, IT, medical and industrial businesses.
Clients
- PODS
- Johnson Controls
- Benjamin Moore
- HITACHI
Industries
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A niche-based marketing company hired TUNGSTEN to help them come up with a name, logo, and branding for their new program.
"We really liked their process, and it worked well."
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9
- Undisclosed
- 2 - 9 employees
- Sausalito, CA
Founded in 2002, Igor Naming Agency is a naming agency located in Sausalito, California. Serving midmarket and enterprise-level clients, their team of 2–3 employees focuses solely on naming companies and their products and services.
Clients
- Gogo Inflight Internet
- TruTV
- WHOOP Fitness Tracker
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Igor Naming Agency provided branding services for a post-acute management services company. The team reviewed 45 pre-screened names, conducted a competitive analysis, and handled name positioning.
"Steve and Victoria were very collaborative."
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10
- $75,000+
- 10 - 49 employees
- Atlanta, GA
Matchstic is a brand identity house that was founded in 2003 in Atlanta, GA. The team of about 20 employees focuses on branding, specifically brand strategy, visual identity, naming and brand messaging. Operating at the intersection of art and commerce, Matchstic aims to solve complex problems using strategy, creative thinking, and smart design.
Clients
- Chick-fil-A
- Steelcase
- Publix
- Boys & Girls Clubs of America
Industries
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Matchstic designed the rebranding strategy and marketing materials for a travel company. They assisted with naming, brand strategy, logo design, and color schemes. They also provided web design consultancy.
“Matchstic’s team was amazing and easy to work with.”
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11
- $75,000+
- 10 - 49 employees
- New York, NY
Tenet Partners is a branding and marketing firm that's headquartered in New York; they have another office in Rochester, N.Y. Founded in 1973, they have approximately 40 employees that do branding, digital strategy, and print design. Clients are mostly enterprise and midmarket businesses.
Clients
- Mastercard
- Gore
- Spectrum Enterprise
- Edwards Lifesciences
Industries
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Tenet Partners provided branding services for an aviation and aerospace company. They interviewed key stakeholders and reviewed the web content to create a strategy to position the client.
“They got to know us deeply. Tenet Partners worked to understand our goals.”
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12
- $10,000+
- 50 - 249 employees
- New York, NY
Logo company MBLM was founded in 2010. Their midsize team is headquartered in New York, New York; Caracas, Venezuela; Dubai, United Arab Emirates and Ciudad de México, Mexico and focuses on logo, graphic design, branding, web design, and more.
Industries
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MBLM developed the brand identity and messaging strategy for an asset management firm. The team designed a new web experience, created key templates, and produced collateral, videos, and a global ad campaign.
"They always offered additional ideas and were thinking two steps ahead."
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13
- $75,000+
- 10 - 49 employees
- New York, NY
DeSantis Breindel is a branding agency based in New York. Since 2002, its team of about 30 specializes in digital strategy, branding and marketing strategy. DeSantis Breindel mainly works with mid-sized and enterprise-level clients in the information technology, business services, financial services, healthcare & medical, legal and manufacturing industries.
Clients
- Verifone
- Prospiant
- ENGIE Impact
- CenTrio
Industries
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DeSantis Breindel helped develop a real estate investment management firm brand. The team interviewed stakeholders to create a logo and messaging. They also worked on the rebrand of a specific product.
"Their professionalism, knowledge of the industry, and understanding of the competitive set made them stand out.
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14
- $75,000+
- 10 - 49 employees
- San Diego, CA
Founded in 2005, Traina is a premier branding agency based in San Diego that is reimagining the way brands are built. By unifying strategy, design, and digital expertise under one roof, their team creates market-leading brands that are driven by data, fueled by design, and built for digital from day one.
Clients
- Microsoft
- Meta
- John Deere
- Space Center Houston
Industries
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Traina provided rebranding services to a speech and occupational therapy clinic. They produced a new library of photos and brand videos, created social media templates, and redesigned the client's website.
"They created a truly unique brand identity that perfectly captured our company's spirit, passion, and purpose."
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15
- $75,000+
- 10 - 49 employees
- Portland, OR
Manifesto Agency is a branding company that also provides marketing strategy and advertising services. With offices in Portland, Ore., and Milwaukee, they work primarily with enterprise and midmarket businesses in the consumer products, healthcare, and IT industries. Founded in 2011, they have just over 10 employees.
Clients
- Intel
- Amazon
- Cisco
- Quest Diagnostics
Industries
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Manifesto Agency facilitated a brand refresh for their energy client, homing in on the client's message, providing website development recommendations, and creating visual content and collateral for the brand.
"Our collaboration didn’t feel forced, and Manifesto was happy to move our brand forward in the market."
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16
- Undisclosed
- 2 - 9 employees
- Los Angeles, CA
The Naming Group is a naming agency headquartered in Los Angeles, Calif. The agency has fewer than 5 employees and was founded in 2009.
Clients
- Capital One
- General Motors
- Reebok
- Kohler
Industries
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The Naming Group provided branding services for an orbital delivery services company. The team provided naming process education, naming strategy research, strategy meetings, and final name selection.
"The Naming Group was incredibly responsive and flowed with us as the landscape of the company was actively changing."
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17
- $25,000+
- 10 - 49 employees
- New York, NY
Full-service marketing and development agency Ruckus was founded in 2005 in New York City. The team of more than 60 employees has experience with web development, web design, digital strategy, and branding.
Clients
- BMW
- Beekman 1802
- Unilever
- Intel
Industries
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Ruckus has provided digital ads services for a museum and zoo. The team has been responsible for four paid ad campaigns, which include the design, campaign setup, launch, monitoring, and reporting.
"Projects were delivered on time, and responses were always prompt."
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18
- $25,000+
- 1,000 - 9,999 employees
- London, United Kingdom
SGK is a global packaging and brand experience company based in London with offices in Amsterdam, Paris, Munich, and Chennai, India. The company, founded in 1953, has more than 5,800 employees and provides content marketing, branding, email marketing, event marketing & planning, packaging design, social media marketing, and video production services. SGK serves midmarket and other-sized companies in the consumer products & services, retail, financial services, and medical industries.
Clients
- Abbott
- Accor
- Amazon
- Air France
Industries
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SGK was hired by a biotechnology company to rebrand their existing product marketing assets. This involved rebranding the client's application notes, datasheets, guides, brochures, and other collateral.
"Their commitment to adjust and react immediately to our demands was impressive."
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19
- $1,000+
- 2 - 9 employees
- Sudbury, MA
Trust Deep is a Massachusetts-based marketing firm that provides branding and content marketing services. Founded in 2020, they work primarily with small businesses in real estate and business services industries. Currently, there is one employee.
Clients
- Bose
- Panasonic
- Lillet
- Delta Air Lines
Industries
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Trust Deep Agency provided digital marketing services for a real estate firm. They reviewed the client's current marketing strategy, conducted a gap analysis, and created advertising and SMM content.
"They were also outstanding listeners and kept their goals commensurate with ours."
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20
- $75,000+
- 10 - 49 employees
- New York, NY
Founded in 2005, Motto is a branding agency with offices in Dallas, TX, and New York City. The agency and the 20+ member team are experts in UX/UI design, branding, and web design.
Clients
- Microsoft®
- Virgin®
- Goodnotes
Industries
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Motto® created the brand identity and strategy of an all-in-one B2B payment platform. They worked on the firm’s name, logo, and other branding assets. The team also designed their WordPress website.
“Motto® was good at tying our business goals with our identity through brand strategy.”
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21
- $50,000+
- 10 - 49 employees
- Northampton, MA
BRIGADE is a brand services agency that operates out of Hadley, Mass. Founded in 2005, they have a team of about 25 solely dedicated to branding projects. Their expertise lies in branding strategy, product branding, and messaging.
Clients
- SVEDKA Vodka
- Wyndham Hotel & Resorts
- Travelodge
- Hawthorn Suites
Industries
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BRIGADE has developed the branding and two websites for a beverage company’s new line of products. Their scope has included naming, package design, messaging, mood board development, and more.
“Their team is very involved and on top of our project, and they deliver quality work as a result.”
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22
- $25,000+
- 2 - 9 employees
- San Francisco, CA
Global Brand Works is a branding agency located in San Francisco. They have about 6 employees that also specialize in logo design and market research. Global Brand Works partners with several enterprise clients.
Clients
- PayPal
- SFMOMA
- Equinix
- Kettle Brand Potato Chips
Industries
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Global Brand Works provided branding and design services for an online payments company. They rolled out UX designs that were sent out enterprisewide. They also worked on color schemes and project titles.
“It was nice to generate ideas with them, and I appreciated their creative expertise.”
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23
- $25,000+
- 10 - 49 employees
- Denver, CO
FlowState Marketing is a digital and branding agency located in Denver. Since 2016, their team of 19 has specialized in branding, content marketing, digital strategy, and more. They mainly serve small businesses in various industries: advertising, manufacturing, ecommerce, entertainment, and others.
Clients
- Subaru
- MillerCoors
- T-Mobile
- SketchUp
Industries
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FlowState Branding provides branding and web development for a nonprofit organization. They've done a complete rebranding, including a new logo and brand identity. Now, they're developing a WordPress website.
"The team is unbelievably on top of things."
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24
- $25,000+
- 10 - 49 employees
- Addison, TX
Working exclusively with B2B clients, Spire creates positive interactions between their clients' brands and audiences. Spire Agency’s ultimate goal is to elevate B2B client brands; creating positive interactions between the brand and its audiences. Founded in 2005, the 15+ member team is primarily headquartered in Texas with offices in Dallas and Austin.
Clients
- TrinityRail
- American Airlines
- Dynata
- Airbus
Industries
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Spire Agency crafted a branding campaign for a company that recruits more women and underrepresented people in the semiconductor industry. They designed physical and social media assets and built a website.
“They delivered the whole package: a great strategy and messaging with incredible imagery.”
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25
- $10,000+
- 10 - 49 employees
- Dallas, TX
Idea Grove is a digital strategy company that was founded in 2005 and is headquartered in Dallas. The company is made up of 33 employees and specializes in PR, web design, and content marketing.
Clients
- Idea Grove works with companies across B2B technology sectors
- including spaces such as cybersecurity
- e-commerce
- data science
Industries
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Idea Grove provided PR services for a sales channel company. After learning the client's goals, they developed a 3D brand strategy and created surveys to amplify results that reached new audiences.
"Their CEO showed high expertise and a passion for supporting others."
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26
- $10,000+
- 2 - 9 employees
- Long Beach, CA
FINIEN is a branding and marketing agency based in Long Beach, Calif. Founded in 2013, the small team of 2 specializes in branding, logo, and marketing strategy. They work primarily with small businesses.
Clients
- Match Group
- CO-OP Financial Services
- Honeywell
- JUKIN Media
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FINIEN developed a brand strategy for a financial company. The project included logo design, identifying target markets, and color selections.
"When the final brand strategy was presented to us, we could not believe how incredible the final product looked."
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27
- $25,000+
- 10 - 49 employees
- Carlsbad, CA
Workshop Built is a mid-sized digital agency headquartered in Carlsbad, Calif. Founded in 2018, their main focus lines are branding, digital strategy, and web design.
Clients
- Cushman Wakefield
- Sotheby's
- IQHQ Reit
- Scepter and Sword Wine Co.
Industries
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Workshop Built has designed and developed an e-commerce website for a medical technology company. They’ve also created a logo and provided branding and marketing services.
“Workshop Built has submitted high-quality deliverables that have exceeded our expectations.“
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28
- $10,000+
- 50 - 249 employees
- Tallinn, Estonia
Founded in 2019, Ragnarok Agency (no longer in operation) is a small web development firm. Their services include web development, mobile app development, and other design. The firm is headquartered in Kyiv, Ukraine.
Industries
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An IT consulting firm hired Ragnarök Group to develop a cloud-based solution from scratch. The team collaborated on a product requirements document, risk management plan, QA documentation, test cases, and more.
"Their professionalism and ability to adapt to customer situations and follow the requested process were impressive."
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29
- $5,000+
- 2 - 9 employees
- Sarasota, FL
Captivation Agency is a small video production company. The Sarasota, Florida-based company was founded in 2004. Their services include video production, graphic design, and web development.
Industries
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Captivation Agency provides ongoing PPC advertising for a private school. The team has also been responsible for ad content, creating promotional videos, and designing a brochure for the client.
"They appreciate their clients and treat them as true partners."
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30
- $10,000+
- 2 - 9 employees
- Cádiz, Spain
The Branx, a startup branding agency, is headquartered in Cádiz, Spain. They provide logo, branding, web design, web development, and more and were launched in 2019.
Industries
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The Branx created a new logo and brand identity for an IT labs platform. They designed three mobile-responsive logos to signal the company’s core values and gamification approach.
"They truly care about our business and our needs. We are impressed by their creative work."
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